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I'm an Assistant Professor of Marketing at NYU Shanghai. I received my Ph.D. in Economics from Boston University. 

My research interests include platform economics, market design, information economics, and firms' advertising and pricing strategies.  My research employs both analytical modeling and empircal analysis.

I am passionate about utilizing microeconomic theory to address real-world challenges and generate impactful insights.

I serve as a reviewer for Marketing Science, Management Science, Information Systems Research, Journal of Economics & Management Strategy, Service Science, Economic Analysis and Policy, China Economic Quarterly, Quarterly Journal of Economics and Management, Journal of Marketing Science.