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I'm an Assistant Professor of Marketing at NYU Shanghai. I received my Ph.D. in Economics from Boston University. 

My research interests include platform economics, market design, information economics, and firms' advertising and pricing strategies.  My research employs both analytical modeling and empircal analysis. 

I am passionate about utilizing microeconomic analysis to address real-world challenges and generate impactful insights. 

In addition to my academic work, I provide consulting services to platform companies such as Didi, engaging in business analytics and platform design to support strategic and operational decisions.

I serve as a reviewer for Marketing Science, Management Science, Production and Operations Management, Information Systems Research, Journal of Economics & Management Strategy, Service Science, Economic Analysis and Policy, China Economic Quarterly, Quarterly Journal of Economics and Management, Journal of Marketing Science.