Ying Lei*†, Ji Shen, Ei Yang, Xin Zhai. (2025). On the Profitability of Loyalty. Marketing Science.
keywords: pricing, customer loyalty, switching costs, dynamic competition
Yuxin Chen*, Jinzhao Du*†, Ying Lei*. (2025). The Interactions of Price and Customer Reviews and Their Dual Roles in Conveying Quality Information. Marketing Science.
keywords: pricing, signaling, online reviews
Shengya Hua*, Ying Lei*, Xin Zhai†. (2024). Pricing and Capacity Design for Profit-driven and Welfare-driven Healthcare Providers. Production and Operations Management.
keywords: pricing, waiting time, platform design, two-sided markets
Jinzhao Du*, Ying Lei*†. (2022). Information Design of Matching Platforms when User Preferences are Bidimensional. Production and Operations Management.
keywords: information design, platform design, pricing, two-sided matching
Zhongyi Liu*, Mengyu Li, Ying Lei, & Xin Zhai†. (2022). A joint strategy based on ordering and insurance for mitigating the effects of supply chain disruption on risk-averse firms. International Journal of Production Economics.
keywords: pricing, supply chain, risk aversion
Maiju Guo*, Xing Li, Ying Lei†, Qun Li. (2021). The Value of Time: An Empirical Study on a Ride-Sharing Platform. Journal of Marketing Science.
keywords: logistic regression, waiting time, platform
Pricing Under Network Effects (with Hongju Liu, Pradeep Chintagunta). Handbook chapter.
Optimal Pricing with Dynamic In-Consumption Social Interactions. (with Michelle Lu, Ji Shen). Revise and Resubmit at Management Science.
Informative or Persuasive? Online Video Advertising Effectiveness Across the Purchase Funnel. (with Feier Li, Hongju Liu). Reject and Resubmit at International Journal of Research in Marketing.
Engineering Privacy Concerns: A Cross-Country Survey Experiment. (with Yu Gao, Juanjuan Meng, Xi Weng, Ruoyan Zhang)
A Model for Multi-Stage Passenger Choice in Ride-Hailing Platforms. (with Yuxin Chen, Siyu Meng, Zixia Yang)
Uncertainty Aversion in Waiting Time. (with Zixia Yang, Siyu Meng, Yuxin Chen)