Home

I'm an Assistant Professor of Marketing (tenure-track) at NYU Shanghai. I received my Ph.D. in Economics from Boston University, M.A. in Economics from New York University, and B.A. in Economics from Renmin University of China.

My research interests include platform economics, market design, information economics, and firms' advertising and pricing strategies.  My research employs both analytical modeling and empircal analysis. 

I serve as a part-time consultant to platform companies such as DiDi, where I contribute to business analytics and platform design to support strategic and operational decisions.

I serve as a reviewer for top academic journals such as Marketing Science, Management Science, Journal of Marketing Research, Production and Operations Management, Information Systems Research, Journal of Economics & Management Strategy, Service Science, Economic Analysis and Policy, China Economic Quarterly, Journal of Marketing Science, Quarterly Journal of Economics and Management.

Outside of research, my interests include music, reading, and photography. I hold Level 10 (highest level) certificates in flute and piano, with Distinction in flute and Merit in piano.
长笛：十级优，师从四川音乐学院朱骥；钢琴：十级良，师从四川音乐学院毛冀钰。